The person who diagnoses your search problem is the person who builds the fix. That's the whole org chart.
I'm Marvin Viachica. I've spent 10+ years inside US companies running search and demand generation from the operator's seat, [in-house roles: e.g., "leading SEO and content for a US B2B infrastructure company," kept anonymous per proof rules until permissions exist].
The pattern I kept seeing: businesses buying SEO advice that stopped at a slide deck, AI tools that never got past a pilot, and agency retainers that produced reports instead of outcomes. The work that actually moved pipeline was always the same: a senior person who understood the whole search stack and could build the system they described.
So that's the practice. Search expertise as the front door; built systems (reporting engines, content pipelines, research agents) as the way the work actually ships. Everything installed in your accounts, documented, and owned by you. The operating philosophy underneath all of it is written down at How I work.
A full-stack assessment: technical SEO, AI-engine visibility, demand funnel, automation opportunities. Ends in a prioritized system map; the readout call is a working session where we decide together what's worth building. Paid, always. Free audits come with sales decks attached; this doesn't.
A scoped install from the diagnostic: a technical remediation sprint, an AI-visibility content architecture, a reporting engine, an outreach system. Fixed scope, fixed fee, half up front.
Ongoing senior ownership of the search and demand system: a fractional search director for companies, a senior brain on call for agencies. Context compounds; so do results.
No account managers, no juniors learning on your budget, no handoffs where context dies. You work with the person doing the work.
The practice takes a limited number of build engagements at a time; that limit is how the quality holds. When capacity is full, the honest answer is a start date.
Systems get installed in your stack and documented so your team owns them. The goal of every engagement is that you need less of us over time, which is exactly why clients keep us around.
I work US hours with US clients: same timezone band as Austin and Chicago, senior talent without the big-city agency overhead. Contracts and payments run through a US LLC.
Tools of the trade, since prospects ask: the practice runs on the same class of systems it installs (crawlers, AI-visibility measurement, reporting engines). The Insights posts show that work in public, with original data. Run this site through your own crawler; it's built to survive the inspection.
Skip the pitch cycle: write two sentences about what's not working, and you'll get a straight read on whether we can fix it, and what we'd look at first.
Get in touch